BegX is proudly supporting Pink Ribbon Monaco as a corporate social responsibility (CSR) initiative. Founded in 2011, Pink Ribbon Monaco is a non-profit association dedicated to raising awareness of female cancers and promoting early detection. It was the first association in the region to light up buildings in pink for Breast Cancer Awareness Month, and it works closely with the Princess Grace Hospital. Its Honorary President is H.S.H. Princess Charlene of Monaco.